From September 29 to October 2, 2024, I ensured L'Occitane stood out at the Las Vegas Creator Summit, an event featuring 325 top creators and renowned beauty brands like Maybelline and Clinique.
Key Contributions
Immersive Experience Design: Curated a Provence-inspired cart with sun-inspired lights, terracotta pots, and authentic French desserts (macarons, cannelés, millefeuilles, and more), embodying the brand’s unique art de vivre.
Holiday Reveal Strategy: Positioned Holiday Campaign gift sets as exclusive previews, creating a buzz among influencers.
Authentic Storytelling: Highlighted L'Occitane’s Provencal heritage and craftsmanship, blending sustainability and luxury.
Event Highlights
37 Posts
1.57M Reach
2.46M Impressions
By merging creativity and strategy, I amplified L'Occitane’s presence, leaving a lasting impression on the creator community.
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